58 / 2023
Peter Stanković

Slovenian Folk-Pop Music Groups on Social Media

To find out how social media is used in contemporary Slovenian folk-pop, the authors have conducted a semiological analysis of the social media activities of the six most popular folk-pop bands. Results show that the bands that are close to mainstream pop are more active than the ones that do not depart stylistically from the older Slovenian folk-pop. Regardless of these differences, all bands in the sample share an emphasis on community and partying: it seems that contemporary folk-pop remains committed to one of the most notable traditionalistic values, community, regardless of their hybridization with mainstream pop. Apparently, what matters is only that the community is partying hard.
Keywords: folk pop music, social media, tradition, community, fun

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